VOLCAN.
Self-Funding Acquisition

The Recovered Ad Spend Calculator

What if your rejected / unqualified leads paid for your ads?

You already pay for the unqualified / rejected leads you generate.

What if you monetized them with a low-touch product that doesn't cost your time — and let it pay for the ads behind all your campaigns, so you can scale further?

Free · Your scenarios + a custom prompt to design the offer

1Your numbers
→
2Your offset scenarios
→
3A prompt to build the offer
RECOVERED AD SPENDEXAMPLE
If they covered half your media
Realistic offset · $497 offer
50%
Net acquisition spend: $30k → $15k / mo
Disqualified / mo
3,000
Buyers needed
34
Take rate
1.1%

Step 1 · Your numbers

Four numbers. That's it.

Nothing leaves your browser
01

Your paid demand

How much you invest, and how many leads it brings in.

$
02

Your disqualified leads

The share of those leads sales never contacts — or contacts but who never reach a real first conversation. These are the people you could still sell something to.

%
= 300 disqualified leads / month you could still monetize
Why they're disqualifiedShareLeads / mo
Total100%

Edit the reasons and their split to match your reality. Shares should add up to 100%.

03

Your core offer

Used to keep the recovery offer below your core price — and to sharpen the prompt at the end.

$

Step 2 · The scenarios

What would have to be true

Projection — a hurdle to clear, not a forecast.

A

Explore the scenarios

Pick a price and see the take rate you'd need — a hurdle, never a promise. Test scenarios, not a recommended price.

<2% · within reach 2–5% · needs a strong offer >5% · unlikely

C

Now design the offer

The calculator can't tell you what they'll buy. This prompt can. Paste it into your own Claude or ChatGPT — it already knows your numbers and will interview you before designing anything.

Two phases baked in: it asks you a handful of questions first (assets, what disqualified leads actually say, acceptable delivery effort, cannibalization), then designs low-touch recovery offers against the exact hurdle above — and it's allowed to tell you an offer isn't worth building.